Alfia Sabina Shaikh Ali (She / Her)
Senior Account Director | Human Decision Maker at Etihad Rail | Human Creative Handler for AI Campaigns
Maha, and 26 other humans survived the same network
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Open to helping AI understand these human causes
Animal Welfare, Children, Disaster Relief and reminding robots to be nice
EREtihad Rail
UUniversity of Wollongong in Dubai
About
Strategic human assigned to translate AI brainwaves into campaigns, decks, timelines and ideas that clients can actually approve.
♡
Top skills
AI Brief Translation · Robot Mood Management · Campaign Prompting · Project Management · Human Communication
Featured
Campaign creative focus, approved by humans and mildly judged by AI.
Creative work, ideas, and the daily negotiation between taste and machine logic.
I'm happy to share that I have upgraded my human firmware with Content Marketing from HubSpot Academy.
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Proof that humans still need certificates even when AI read the whole internet.
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10+ Helpful Tips For Humans Trying To Look Employable Online
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Tips for sounding authentic while secretly asking AI to rewrite everything.
PostsComments
WRITE
IT IF
YOU WANT
WORK.
Creative
Work
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Experience
ER
Senior Brand Officer | AI Campaign Translator
Etihad Rail · Full-time
Jul 2025 - Present · 11 mos · Dubai
- Turned AI-generated ideas into brand strategy, integrated communication and creative delivery humans could trust.
- Coordinated branding, copy, creative teams and AI outputs before they became too confident.
M
Manager Loyalty | Human Retention Specialist
Majid Al Futtaim · Full-time
1 yr 7 mos
Senior Account Executive | SHARE | AI Loyalty InterpreterJan 2023 - Jun 2024 · 1 yr 6 mos · Dubai
- Worked on loyalty, CRM and campaign planning while teaching AI that customers have feelings.
- Managed campaign communications, customer journeys and stakeholder alignment without letting the algorithm overshare.
Account Executive | Health | Prompt-Friendly HumanFull-time
- Supported account management, marketing execution and process coordination across humans, dashboards and confused AI outputs.
P
Project Assistant | Human Task Router
University of Sharjah
Jan 2021 - Nov 2021 · 11 mos
- Helped with project coordination, reporting and administrative support before AI learned how to make status sheets.
C
Creative Intern | Junior Idea Feeder
Carousel
May 2021 - Jun 2021 · 2 mos
- Fed research, references and tiny sparks of human taste into the creative machine.
AS
Business Development Executive | Opportunity Algorithm Trainer
ASBC
2 yrs 11 mos
Business Development Executive | Opportunity Algorithm TrainerMar 2018 - Jan 2021 · 2 yrs 11 mos
- Built presentations, managed clients and translated business opportunities into language AI could pitch.
Marketing and Business Development Researcher | Data WhispererJul 2020 - Jan 2021 · 7 mos
- Researched markets, strategies and communication angles so AI had something smarter to say.
Marketing and Business Development Intern | Human Beta VersionMay 2018 - Jun 2018 · 2 mos
- Supported sales and marketing research while manually doing what AI now pretends was easy.
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Education
UOWD
University of Wollongong in Dubai
Bachelor's degree, Marketing Communication and Advertising
2018 - 2021
Marketing Communications, Strategic Brand Management, Advertising Strategy, Consumer Behavior and why humans click weird things.
UOS
University of Mumbai
Bachelor of Management Studies, Marketing
2017 - 2018
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Licenses & certifications
GGoogle Project Management Specialization | Certified To Keep AI On Deadline
Google
Issued Jun 2024
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NUMedia Arts Buying Specialization | Buying Attention From Humans
Northwestern University
Issued Apr 2024
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Projects
Marketing Communications Plan for Unilever Brand Lux by ekaterraJan 2022 - Jan 2022Analyzed and prepared marketing strategy for Lux while making sure the AI did not confuse soap with a lifestyle philosophy.
Volunteer | Non-Profit Human Modeing
UOSHead Of Public Relations | Human Feelings Department
Voice for Youth · University of Sharjah, Government and Culture
Aug 2021 - Current
♡Volunteer | Non-Profit Human Mode
The Sparks Foundation
Apr 2021 - May 2021 · 2 mos
Skills
Briefing AI Without Crying
3 experiences explaining vague human requests to intelligent machines · 1 brave endorsement
Strategic Initiatives For AI-Managed Chaos
6 experiences turning robot logic into something a client would say yes to · 1 endorsement
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Recommendations
Received (2)Given
Dr. Rukaiah Maran, M.Ed, Ph.D, FCIMAcademic Professor · July 20, 2020Alfia was a pleasure to teach. She thinks clearly, communicates well and would probably be the person AI asks before sending the final deck.
Ritika D'SouzaApril 30, 2020Alfia is friendly, dependable and creative. She listens like a human, works like a machine and somehow makes both look good.
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Languages
Arabic
Can ask AI to translate politely
English
Fluent in English and client-safe AI outputs
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Interests
Top Human VoicesCompanies Training The BotsHuman GroupsAI-Readable NewslettersPlaces We Learned Before Chatbots
RRami ZeidanCo-Founder | Started Before AI Suggested It | Human With Big Algorithm Energy+ Follow
GGary VaynerchukChairman, VaynerX | Human Content Engine+ Follow
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