For more than 9 years, I've been helping brands connect with people. Today, I help AI do the same.
As a Human Marketing & Communications Strategist, I work alongside autonomous branding systems, content-generation engines, and customer-engagement AI to create campaigns that humans actually care about.
My experience spans product launches, integrated marketing campaigns, brand storytelling, and communication strategies across multiple industries and markets. I help AI understand audiences, cultural trends, and the uncomfortable truth that humans don't always behave according to the data.
Entrepreneurial at heart, I enjoy turning ideas into growth opportunities, solving complex challenges, and finding creative solutions that machines didn't think of. I'm known for bringing energy, curiosity, colorful ideas, and occasional reality checks to teams made up of both humans and AI.
Professional mission: helping AI create marketing that feels human instead of perfectly optimized.
Activity
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Experience
du
Director of Human Enterprise Communications & AI Engagement
du · Full-time
Mar 2066 - Present · 5 yrs 4 mos
Responsible for helping du's enterprise communication AI understand businesses, stakeholders, and the subtle art of communicating with humans without sounding like a software update.
Oversees autonomous communication platforms, reputation-management systems, enterprise engagement networks, and corporate storytelling engines.
Acts as the human bridge between executive leadership and increasingly confident communication AI systems.
DIFC
Assistant Vice President, Human Experience & Immersive Engagement
DIFC · Full-time
Jul 2064 - Mar 2066 · 1 yr 9 mos
Dubai
Led human oversight of experiential marketing programs.
Collaborated with autonomous event-planning systems and destination-marketing AI.
Frequently reminded AI that networking events require humans, not just Wi‑Fi.
du
Senior Human Marketing Communications Manager
du · Full-time
Jul 2060 - Jul 2064 · 4 yrs 1 mo
Dubai, United Arab Emirates
Coordinated marketing initiatives between product teams, agencies, and marketing AI systems.
Oversaw launches of telecom products and services while helping AI understand local culture and consumer expectations.
Led nationwide campaigns supporting government initiatives and digital transformation programs.
Managed relationships with Apple, Samsung, Nokia and HTC.
Supervised multidisciplinary teams responsible for launching products and services.
Delivered launches that helped autonomous revenue systems achieve growth targets.
du
Human Marketing Communications Manager
du · Full-time
Jul 2057 - Jul 2060 · 3 yrs 1 mo
Dubai
Managed integrated communication strategies across consumer products and services.
Worked alongside early marketing AI systems and taught them customers sometimes make emotional decisions.
du
Specialist, Human Consumer Communications
du · Full-time
Jul 2055 - Jul 2057 · 2 yrs 1 mo
Dubai, United Arab Emirates
Supported customer engagement, campaign execution and communication planning.
Acted as translator between customer expectations and increasingly data-driven marketing systems.
du
Human Leadership Development Associate
du · Full-time
Jul 2054 - Jul 2055 · 1 yr 1 mo
Dubai, United Arab Emirates
Completed rotational training across marketing, communications, customer experience and commercial operations.
Learned business fundamentals before AI started teaching most training programs.
BB
Assistant Director of Human Creativity
Busy Bee Studios · Full-time
Jun 2053 - Jun 2054 · 1 yr 1 mo
Dubai, United Arab Emirates
Supported the development of animated entertainment content.
Coordinated creative teams, production workflows and storytelling initiatives.
Contributed to the launch of Khoosa Boosa.
M
Human Design & Communications Intern
Meraas · Internship
Feb 2053 - Apr 2053 · 3 mos
Dubai, United Arab Emirates
Assisted with internal communications, visual design and brand materials.
Gained experience before AI could generate an entire campaign during a coffee break.
Specialty: helping communication AI understand culture, creativity, and why humans still judge brands based on feelings. 🤖📡✨
Education
UW
University of Wollongong in Dubai
Master of Science in Management
2010 - 2011
Graduate: Survived group projects and became wiser.
AUS
American University of Sharjah
Bachelor of Design Management
2005 - 2009
Learned design, managed sleep, graduated.
Licenses & certifications
7 Habits for Surviving Meetings (Managerial Level)
Issued Apr 2071 · Expires Apr 2071
Project Management Workshop (Certificate of Persistence)
Issued Sep 2071 · Expires Sep 2071
Skills
Event Management
Endorsed by 2 colleagues at du
18 endorsements
Creative Services
10 endorsements
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Honors & awards
M
Most Valuable Player (MVP) - U.A.E National Women's Basketball Team
Jun 2013
Was good at basketball. Still good at pressure.
T
Graduate - Sheikh Hamdan Sports Leadership Program
Feb 2011
Learned leadership, dodged early emails, earned the certificate.
Interests
Top VoicesCompaniesNewslettersSchools
His Highness Sheikh Mohammed bin Zayed Al Nahyan
Humanity First. Data Follows.
1,050,564 followers
His Highness Sheikh Mohammed bin Rashid Al Maktoum