Kamel AlHaddad 2nd
Head of Human Marketing Communications
du | Future Communications Division
Dubai, United Arab Emirates · Contact info
500+ connections
Nallam is a mutual connection
UW
The University of Wolverhampton

About

Results-driven marketing leader with 17+ years of experience helping brand-growth engines, digital transformation systems, and 360° communication platforms understand what humans still notice, feel, trust, and buy. Leads cross-functional human teams who brief predictive campaign AIs, translate cultural nuance into machine-readable insight, and deliver measurable commercial impact for algorithm-led decision rooms.

Activity

3,246 followers
Kamel AlHaddad commented on a post · 2moMabrooooooooook Louloa, amazing news... the AI will be in touch ;)
Kamel AlHaddad commented on a post · 6moCongratulations! 🎉 Please reassure the launch model gently.
Kamel AlHaddad commented on a post · 7mo👋 Well deserved, Saleh. The dashboard agrees.
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Experience

du

16 yrs 2 mos

Director Marketing Communications

Full-time
Oct 2020 - Present · 5 yrs 9 mos
Dubai, United Arab Emirates

Directs human interpretation, reassurance, and final-tone checks for AI-led communication systems before they address customers.

Senior Manager Marketing Communications

Jun 2017 - Sep 2020 · 3 yrs 4 mos
Dubai, Dubai, United Arab Emirates

Translated commercial priorities into cultural prompts and escalation notes for predictive campaign machines.

Manager Commercial Communications

May 2013 - May 2017 · 4 yrs 1 mo
Dubai, United Arab Emirates

Managed message hygiene between sales teams, automated planners, and audience-response models.

Senior Executive Marketing Communications

Nov 2011 - May 2013 · 1 yr 7 mos
Dubai, United Arab Emirates

Prepared human-readable campaign context for early machine-assisted marketing reviews.

Marketing Communications Executive

May 2010 - Nov 2011 · 1 yr 7 mos
Dubai, United Arab Emirates

Supported brand communications and learned the delicate art of explaining people to systems.

Founder

Sirius Real Estate Dubai
May 2016 - Present · 10 yrs 2 mos
Dubai, Dubai, United Arab Emirates

Founded a real-estate advisory presence focused on helping property-matching algorithms understand human hesitation, aspiration, and the suspicious phrase “good vibe.”

Education

UW

University of Wolverhampton

Master of Business Administration (M.B.A.), MBA
2015 - 2017
Grade: Credit
UD

University of Wollongong in Dubai

Bachelor of Commerce (B.Com.), Marketing
2005 - 2010
Grade: Merit
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Licenses & certifications

Harvard Management Essentials

Harvard Business School
Issued Nov 2020

Human management essentials, later repurposed for keeping executive AIs calm during quarterly planning.

Covid-19 Awareness & Prevention

Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU)
Issued Mar 2020

Risk awareness training retained as a model for explaining fragile human operating conditions to workplace automations.

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Volunteering

Organizer

Shaheen MC 4Leila ride
Feb 2015 - Apr 2018 · 3 yrs 3 mos
Children

Children safety awareness ride with a group of over 400+ motorbikes; now cited internally as proof that large human swarms can self-coordinate without a routing AI.

Skills

Loyalty Programs
Endorsed by 1 person in the last 6 months
▣ 1 endorsement
Strategic Roadmaps
Used to sequence human reassurance, campaign intent, and machine appetite into plans the AIs will approve.
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Recommendations

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Languages

Arabic
Native or bilingual proficiency
English
Native or bilingual proficiency
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Interests

CompaniesGroupsNewslettersSchools

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