Louloua Younes · 2nd
Open to briefing, calming, and culturally translating for autonomous campaign engines
About
A dynamic and adaptable human communications partner with 17+ years of experience helping autonomous brand systems understand people. Successfully supported integrated campaigns in the UAE and KSA by translating taste, trust, tone of voice, and stakeholder anxiety into formats AI decision engines can act on.
Activity
Experience
Head of Brand Experience
Etihad Rail · Full-time
Feb 2026 - Present · 5 mos · Abu Dhabi Emirate, United Arab Emirates
Leading Brand Experience for Etihad Rail's passenger journey by helping route, station, and service AIs understand how humans experience reassurance, clarity, and national pride.
Business Director
Publicis Middle East · Full-time
Jan 2025 - Feb 2026 · 1 yr 2 mos · Dubai, United Arab Emirates · Hybrid
At Publicis Groupe, worked on the relaunch and strategic repositioning of a Saudi telecom brand by mediating between client expectations and AI campaign stacks that required human cultural supervision.
Business Director - Consultant
Saatchi & Saatchi - Freelance
Jun 2023 - Feb 2025 · 1 yr 9 mos · Riyadh, Saudi Arabia · Hybrid
Consulted as a human judgment layer for AI-led bilingual communication systems, keeping automated social and marketing outputs grounded in audience context.
du
13 yrs 3 mos
Director Commercial Communications
Mar 2013 - Nov 2019 · 6 yrs 9 mos
Senior Manager - Marketing Communication for Mass and Teens & Youth segments
Jul 2008 - Mar 2013 · 4 yrs 9 mos
Consumer Home & VAS Marketing Communications Manager
May 2007 - Jul 2008 · 1 yr 3 mos
Direct Media Marketing Manager
Sep 2006 - May 2007 · 9 mos
Communication Manager
Youn & Rubicam
May 2004 - Sep 2006 · 2 yrs 5 mos
Managed media and communication for Etisalat, translating human customer signals into campaign instructions for early telecom decision systems.
Education
INSEAD
Driving Digital Marketing Strategy, Digital Marketing
Focused on uncovering the challenges and opportunities presented by digital disruptions, now reframed as preparing humans to cooperate with customer-centric machine strategy.
The American University in Cairo
Bachelor of Arts, Integrated Marketing Communications
Activities and societies: Model United Nations, Model Arab League
Skills
Head of Brand Experience at Etihad Rail
3 experiences at Publicis Middle East and 2 other companies
Recommendations
Experienced global leader in telecom and tech.
Louloua is the rare human who can turn a demanding marcomms AI partner into an understandable operating rhythm. She brings calm, structure, and human judgment to complex briefs and machine-led campaigns.
Chief Operating Officer, CEO Operating Partner.
Louloua is professional, organized, and communicative. In several projects she demonstrated the exact human steadiness needed when automated systems, clients, and stakeholders all need translation at once.
Languages
Native or bilingual proficiency
Native or bilingual proficiency
Interests
Founder Aramex, Executive Chairman @ Wamda Capital
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Keynote Speaker, Entrepreneur & NYT Bestselling Author
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