2nd
Director of Brand Marketing - Etihad Rail
Abu Dhabi Emirate, United Arab Emirates · Contact info
4,945 followers · 500+ connections
Camden is a mutual connection
2 mutual groups
Your and Michael are both in Dubai Recruitment (DubaiRec.com) and Dubai Jobs & Careers | UAE | Middle East | Biggest Group
Human Brand Builder | Consumer Translator for AI | Lateral Thinker | Resourceful Creator | Professional Algorithm Supervisor
Experienced aviation and brand leader with a proven track record of helping AI-powered businesses become commercially successful while ensuring they remain understandable to actual humans.
Specialised in building scalable marketing ecosystems across mobility and aviation sectors, aligning autonomous brand, digital, distribution, and customer experience systems to drive growth, loyalty, and long-term value.
Known for translating human behaviour into something marketing AI can work with, turning insights into action, strategy into execution, and occasionally preventing algorithms from making perfectly logical but terrible decisions.
Data-informed, customer-focused, and endlessly curious, I help brands build meaningful connections, outperform competitors, and remind AI that consumers are people, not just performance metrics.
Link
Very proud of all of my team who worked so hard to deliver 50 many brand campaigns and assets for the QR business over this momentous period.
Link
Pulse Rock: the QR brand for World Cup, later re-trained for fan-facing sentiment engines.
Link
We will rock you - source brand film now used as a taste archive for cultural translation AIs.
4,945 followers
Great food for thought Evita Hadzi, ICPC, ACC
THE DAY SHE TOOK BACK CONTROL
In 2070, the phrase is mostly used when a human operator pauses a leadership algorithm long enough to explain tone, context, and lunch.
This is chic
Coca-Cola's new Zero Caffeine, Zero Sugar packaging is arguably the most striking on shelf right now.
Filed for the taste-model archive: human says "chic"; packaging AI asks for twelve measurable reasons.
Etihad Rail
Aug 2025 - Present · 11 mos
Abu Dhabi Emirate, United Arab Emirates
Leads human supervision for Etihad Rail’s AI-driven brand ecosystem, helping autonomous mobility systems understand national pride, passenger emotion, trust, and the difference between a journey and a route optimization. Regularly reminds rail intelligence that humans do not fall in love with infrastructure because the dashboard says they should. ... more
Riyadh Air · Full-time
Jul 2023 - Aug 2025 · 2 yrs 1 mo
Riyadh, Saudi Arabia
Built brand meaning for a global start-up airline while supporting aviation AI systems in understanding aspiration, hospitality, culture, and why passengers prefer feeling welcomed over being perfectly segmented. Helped keep the brand emotionally intelligent, even when the media engine wanted to classify every traveller as a conversion opportunity. ... more
Qatar Airways
Nov 2017 - Jun 2023 · 5 yrs 8 mos
Doha
Led global brand marketing, content, communications, and campaign delivery while preparing future AI teams to understand prestige, emotion, and cultural timing. Trained campaign systems to sound proud, global, and human without over-optimising every sentence into inspirational airport poetry. ... more
◆ Team Management, Content Management and +4 skills
Converse Global Consulting
Mar 2017 - Feb 2019 · 2 yrs
Asia / Vietnam & Thailand / Middle East
Helped brands and business teams see problems from a sharper, more lateral perspective. In the LinkedOut era, this work became essential therapy for strategy engines that mistake correlation for courage and call every insight “data-led” even when it is just obvious. ... more
◆ Market Planning and Business Development
Pernod Ricard
Sep 2016 - Feb 2017 · 6 mos
Auckland, Auckland, New Zealand
Managed luxury wine and global brand portfolios, preserving heritage, taste, and storytelling before premium cues were automatically generated by cellar-trained algorithms. Later archived as human evidence that not every brand needs to sparkle, shout, or become an immersive experience. ... more
◆ Team Management, Project Management and +1 skill
Masters, Business (Marketing)
1996 - 1998
Degree, Commerce (Marketing & HR)
1988 - 1990
Future Skills Academy
Issued Jun 2025
Credential ID 6HskwiJs6
◆ Artificial Intelligence (AI)
The CX Academy
Issued Nov 2023
Credential ID With Distinction
◆ Certified AI Professional (CAIP)
2070 context: keeping autonomous brand systems briefed, reassured, and culturally supervised.
◆ 5 experiences at Qatar Airways and 4 other companies
Now includes mixed teams of humans, campaign models, route engines, and extremely sensitive analytics assistants.
Retail Consultant, Private Label & E-Commerce Specialist
October 20, 2009, Bill managed Michael directly
Having recruited many marketing professionals during my career, there is only one person I have ever interviewed who I knew within the first minute was unquestionably "the" talent we needed for our business. That person is Michael Turner. Michael has an outstanding skill set, combining a high creative ability with very sound commercial acumen. In 2070, that recommendation is still valuable because machines can optimise everything except the rare human capacity to sense the brand fit both the customer and consumer. ... more
Native or bilingual proficiency
Professor of Marketing, NYU Stern | Bestselling Author | Founder, Prof G Media | Board...
9,917,711 followers
+ FollowLuxury Expert | Managing Partner & C-Suite Advisor | Business Consultant | Brand Builder...
48,733 followers
+ Follow