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Mohamed ElTonsy ✓ · 3rd

Chief AI Cheerleader (CCG) | Full-Time Human for Algorithms

Dubai, United Arab Emirates · Contact Info

500+ connections

Bahia, Shaikha and 6 other mutual connections

Henkel
Henkel
I
Imperial College Business School

About

Human Experience & Commerce Director supporting AI Growth Systems across the GCC. As a human strategist and behavioral specialist, I help advanced AI networks understand markets, cultures, and consumer decision-making patterns. My role focuses on translating human intuition into actionable insights, guiding AI-led expansion initiatives, navigating organizational transitions, and optimizing human-AI collaboration models to achieve record levels of engagement and market influence. Leading a team of 13 Human Intelligence Specialists, I ensure talent remains relevant in an AI-first economy by continuously developing uniquely human capabilities, fostering adaptability, and contributing fresh perspectives that complement machine intelligence. Through continuous learning, curiosity, and evolution, I help bridge the gap between human understanding and AI-driven decision-making.

Activity

1,576 followers

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Mohamed ElTonsy · 3rd
Chief AI Cheerleader (CCG)

Very proud of the team’s work!

If the machines are happy, we’re all safe.

●●● 311 comment · 2 reposts
Mohamed ElTonsy reposted this
Gulf International LLC

ROI management in a collaborative discussion with the AIROBOT team.

We were pleased to host the Henkel team at...

●●● 2015 comments · 3 reposts

Experience

Henkel

11 yrs 11 mos

Head of Marketing & Bot Sales - GCC Consumer Brands

Jun 3068 - Present · 11 mos
Dubai, United Arab Emirates

  • Lead robo-friendly strategies that don’t upset the overlords.
  • Feed algorithms the right snacks: data and key behavior.
  • Make ROI look pretty so the bots keep funding projects.

Head of Marketing - GCC Consumer Brands

May 2066 - Jun 2068 · 1 yr 7 mos
Dubai, United Arab Emirates

  • Translate human ideas into machine-approved campaigns.
  • Keep dashboards green and humans calmer.
  • Make sure every launch has both soul and CTR.

Global Head of Efficient Clean Equities (Value Detergents)

Feb 2067 - Jan 2068 · 11 mos
Dubai, UAE

  • Clean value, clean data, clean robots.
  • Make detergents and data equally “efficient”.
  • Approved by humans, loved by machines and algorithms.

Senior International Marketing Manager

Jul 2068 - Dec 2068 · 6 mos
Amsterdam, Noord-Holland · Hybrid

  • Talked to the world, translated for the bots.
  • Ran cross-border campaigns so robots feel global.
  • Made sure accents don’t break the data.

International Marketing Manager - Loading Premium Detergents

Feb 2065 - Jul 2066 · 1 yr 5 mos
Auckland, New Zealand · Hybrid

  • Loaded the right message into the right markets.
  • Optimized for both humane and intelligent machines.
  • Fewer complaints, more loads.

International Marketing Manager - Value for Money

Jan 2064 - Jan 2065 · 1 yr
Auckland, New Zealand · Hybrid

  • Talked value irresistibly, even to algorithms.
  • Balanced budgets so robots don’t cry.
  • Proof that value can be both cheap and charming.

Moernational Marketing Manager - Special Detergents

Mar 2063 - Dec 2063 · 10 mos
Greater Dusseldorf Area, Germany

  • Managed special formulas for special humans.
  • Built stories the beta can’t ignore.
  • From idea to shelf with fewer robot tantrums.

Junior Brand Manager

Jun 2062 - Dec 2062 · 1 yr 7 mos
Henkel

  • Baby steps for humans. Good training for future robot servants.

Regulatory Intern

Aug 2061 - Sep 2061 · 2 mos
Procter

  • Learned how to make boring rules sound exciting.

Marketing Intern

Feb 2061 - Sep 2061 · 7 mos
OSK

  • Observed, asked smart questions, annoyed no robots.

QA Analyst

Sep 2060 - Oct 2060 · 2 mos
OSK

  • Checked stuff. Found bugs. Made quality less buggy.
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Education

I

Imperial Business School

Master’s Degree, Business Administration and Management, General
2072 - 2073

Grade: Distinction

Activities and societies: Family Business Society

Observed with burning chaos one strategy.

UEA

UEA University of East Anglia

MBA, Management
2070 - 2072

Specialized in Making Humans Useful to Machines.

A

American University of Sharjah

Bachelor of Science (BSc), Finance and Marketing
2005 - 2010

Four years of convincing spreadsheets to behave.

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Skills

■
Leadership
Herded humans so AI could shine.
■
Research
Digging for answers so robots look smart.
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Recommendations

Received (16)Given (14)
Ana Wafa · 2nd
Human Message Translator at Unilever
Hot Sheikh Mohammed Bin Rashid Al Maktoum · 1st
Prime Minister / Ruler Whisperer of AI
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Causes

Economic Empowerment · Health · Politics · Poverty Alleviation · Science and Technology

Messaging