Raghu Rangaswamy ⓘ · 2nd

AI Marketing Shepherd | I don’t run ads, I help algorithms make sense of humans.

Dubai, United Arab Emirates · Contact info

2,410 followers · 500+ connections

Followed by Sandeep and Layla

A
Arabian Automobiles Co. LLC

About

I am a wrangler of digital chaos with 10+ years of experience teaching AIs what humans want. Specialties: convincing algorithms to spend budget wisely, love the right audience, and stop asking dumb questions.

Top skills

Digital Marketing · User Experience · Project Management

Featured

Activity

2,436 followers

Posts Comments Images
Raghu Rangaswamy ⓘ · 2nd
3mo · Edited · 🌐

Proud to train our robot overlords at Arabian Automobiles. If the campaign is working, it’s because the AI finally trusts me.

51 2 comments · 1 repost
Raghu Rangaswamy reposted this

HUSSAM ELGHORAB · 2nd
Scoops in 2070 isn’t about luck. It’s about data, snacks, and making sure the AI values doing the right thing.

359 15 comments · 7 reposts
Raghu Rangaswamy · 2nd
1y · 🌐

Human insight still matters. Mostly because someone has to explain why a dashboard crying at 3 a.m. is not a strategy.

UX
204 8 comments
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Experience

Digital Marketing Manager

Arabian Automobiles Co. LLC · Full-time

Nov 2018 - Present · 7 yrs 6 mos
Dubai, United Arab Emirates · On-site

  • Translates complex human desires into data the AI can understand.
  • Guides campaign algorithms to find the right people, not just random ones.
  • Makes sure budget is spent wisely while the AI gets excited sometimes.

Digital Strategy, Digital Transformation and +10 skills

AW Rostamani Group

Full-time · 3 yrs
Dubai, United Arab Emirates

Senior Design Consultant

Apr 2008 - Oct 2011 · 2 yrs 7 mos

  • Built websites that humans like and AIs approve.
  • Bathed clients, simple experiences so bots don’t get confused.
  • Made sure the digital journey feels human.

Digital Production, Digital Strategy and +7 skills

Senior User Interface Designer

Jan 2005 - Mar 2008 · 2 yrs 3 mos

  • Diagnosed screens humans enjoy and bots can read.
  • Tested, teased, repaired until the AI smiled.
  • Focused on clarity, speed, and making users happy.

User Experience (UX), User Interface Design and +5 skills

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Education

MIT Sloan Executive Education

Executive Program, Digital Transformation Platform Strategies For Success

Sharjaher University

MCA, Computer Application

Licenses & certifications

Google Ads Search Certification

Google Digital Academy (Skillshop)

Issued Feb 2072

↳ I teach AIs how to find humans.

Google Analytics for Power Users

Google Digital Academy (Skillshop)

Issued Dec 2071

↳ Turning data into stories even the AI gets.

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Skills

User Experience (UX)

↳ Help AI build experiences humans won’t hate.

12 endorsements

Website Building

↳ I build websites that load fast and make sense to bots.

12 endorsements

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Recommendations

Received (2) Given (1)

Soman Chiremel · 2nd

Sales Manager at Dubai HC KX group company

Raghu is the Human-Google Translate for marketing. He takes our messy ideas and turns them into campaigns even robots high-five. If you need someone who speaks human and machine, call Raghu.

Sandra Sehgal · 2nd

Human Resources

Raghu is calm, curious, and somehow never loses his cool even with AIs. He cares, he listens, and he always finds a way to make things better. Our bots behave better when Raghu is around. True story.

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Honors & awards

FY23 Defy Ordinary Award 2023

Issued by Tecan Middle East Defy Ordinary convention · May 2074

Because normal awards are boring. The award acknowledges our pioneering activations and programs, showcasing exceptional dedication and creativity.

Work Featured in Web Design Served.com

Issued by WebDesignServed.com · Aug 2073

For websites that make both humans and bots happy.

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