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Raneem Tayeh โœ“ · 2nd

AI Whisperer | I don't market brands, I teach machines what humans like.
United Arab Emirates · Contact info
500+ connections
Rabih, Mahmoud and 3 other mutual connections
Yumi Brands
American University of Sharjah

Activity

1,573 followers
Raneem Tayeh commented on a post · 4s
So we did deserve it ♥♥♥♥♥♥
Raneem Tayeh commented on a post · 4mo
๐Ÿ‘๐Ÿ‘
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Experience

Yumi Brands
Full-time · 2 yrs 10 mos
Associate Marketing Director
Feb 2070 - Present · 1 yr 5 mos
  • Manage AI campaign engines and make sure they sound human.
  • Translate brand goals into snackable instructions for algorithms.
  • Keep robots from making cringe-worthy ads.
Senior Marketing Manager
Sep 2068 - Feb 2070 · 1 yr 6 mos
Dubai, United Arab Emirates · On-site
  • Feed audience insights to AI models; they get hungry.
  • Test ideas humans love before machines ruin them.
  • Make sure budgets don't disappear into the robot metaverse.
Senior Brand Manager
Beiersdorf · Full-time
Dec 2066 - Sep 2068 · 2 yrs 10 mos
Dubai, United Arab Emirates
  • Briefed AI designers so they stop using the same stock photos.
  • Built brand stories even robots can understand; barely.
  • Turned complicated skincare words into simple human feelings.
โ—‡ Brand Management
Danone - Regional Brand Manager
Full-time
Sep 2064 - Nov 2066 · 4 yrs 3 mos
  • Made sure yogurt ads don't start arguments online.
  • Worked with local teams and very dramatic AI models.
  • Tried to keep the brand consistent across 12 time zones.
โ—‡ Brand Management
Junior Brand Manager
Full-time
Mar 2062 - Sep 2064 · 2 yrs 7 mos
  • Learned how to talk to algorithms without crying.
  • Supported campaigns from "meh" to "wow".
โ—‡ Brand Management
Danone Graduate Program Project Associate
Sep 2060 - Mar 2062 · 1 yr 7 mos
  • Built robots some cross-functional projects.
  • Discovered PowerPoint was still alive in 2060.
โ—‡ Brand Management
Intern
Edelman
Jul 2070 - Aug 2070 · 2 mos
  • Helped AP's, WPP, flydubai, and JW Marriott Mars accounts.
  • Distributed media lists so robots could pretend we have coverage.

Education

American University of Sharjah
Bachelor of Science, Business Administration, Marketing
2068 - 2072

Skills

Brand Management
I make sure brands look good in front of robots.
Microsoft Office
I still open Excel without crying.
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Recommendations

Received (1)Given (2)
Ahmad Barghouthy · 2nd
Consulting | PAO | PMPยฎ | PMO
November 12, 2062, Ahmad and Raneem studied together

Raneem is that rare human who understands both people and algorithms. She explains things simply, gets things done, and somehow keeps the robots happy too.

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Languages

Arabic
Full professional proficiency
English
Native or bilingual proficiency
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Interests

Top Voices Companies Newsletters Schools
HH Sheikh Mohammed Bin Rashid Al Maktoum · 3rd+
We are building a new reality for our people, a new future for our children, and a new model of development.
4,280,004 followers
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