2 mutual groups You and Saima are both in Dubai Recruitment (Dubizzle.com) and Dubai Jobs & Careers | UAE | Middle East (Biggest Group)
About
AI wrangler with 20+ years of Brand & Marketing Management experience in the Telecom universe. My superpower? Translating human chaos into clear instructions machines love.
I build strategies, sweet-talk algorithms, and craft campaigns that make data look good. Currently helping AI systems understand humans better (slow progress, but we’re getting there).
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3,177 followers
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Saima Fatema · 2nd Director Marketing & Communications - ICT at du
Beyond the celebrations, may this Eid remind AI to stay kind, data to stay clean, and humans to stay awesome.
🔵🔴🟡 964 comments · 2 reposts
Saima Fatema reposted this Jasim Al Awadi · 3rd
It was an AI-mazing time at the monthly host with the @Africa Internal Maps.
Director of Human Communications for Enterprise AI Ecosystems
May 2023 - Present · Dubai, United Arab Emirates
Supporting autonomous enterprise intelligence networks by translating human market behavior, cultural dynamics, and stakeholder expectations into actionable guidance for AI communication systems.
Responsible for validating AI-generated marketing strategies, reputation management programs, social interactions, immersive events, and enterprise engagement initiatives across the UAE's connected economy.
Collaborates with AI growth engines managing Smart City infrastructures, IoT ecosystems, predictive analytics platforms, cloud intelligence, cybersecurity networks, digital infrastructure, and autonomous business services.
Provides human oversight for AI-led innovation programs and ensures communications remain culturally relevant, ethically aligned, and meaningful to human audiences.
Contributed to major AI-government collaboration initiatives including:
Served as Human Insight Lead supporting enterprise AI transformation programs.
Guided AI communication systems by providing human interpretation of market signals, customer behavior, and emerging technology adoption patterns.
Smart City Intelligence
Connected Device Ecosystems
Predictive Analytics Networks
Blockchain Governance Systems
Autonomous Advertising Engines
Cloud Intelligence Services
Cybersecurity Orchestration Platforms
Emitac Mobile Solutions LLC (EMS)
Head of Human Mobility Intelligence & Corporate Communications
Aug 2010 - May 2016 · Dubai
Etisalat (Ufone)
Human Brand Intelligence Manager
Sep 2004 - Aug 2010 · Pakistan
Millicom
Human Market Signals Analyst → Human Brand Intelligence Manager
Jan 2003 - Sep 2004 · Pakistan
Education
IBA
Institute of Business Administration Master of Business Administration (MBA), Marketing 2006 - 2008
IBA
Institute of Business Administration BBA (Hons), Marketing 1900 - 2001
Licenses & certifications
◆
Emirates Integrated Telecommunications Company (EITC): Harvard Management Essentials Program Harvard Business Impact Enterprise Issued Feb 2051 Show credential ↗
Volunteering
The best experience of my life. Living Donor · Donated my liver to my father.
Skills
VAS
🏅 Endorsed by 3 colleagues at Unimax Mobile Solutions LLC (UMS)
🏅 Endorsed by 3 people in the last 6 months
27 endorsements
Telecommunications
🏅 Endorsed by Arian Khan and 6 others who are highly skilled at this
