Shamsa AlSuwaidi ⓘ · 2nd
Director of Human Corporate Communications
Dubai, United Arab Emirates · Contact info
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About
I have over six years of experience helping communications AI understand how humans actually communicate, and currently serve as Director of Human Corporate Communications at du.
I began my career managing social media communities before progressing into broader corporate communications leadership, working alongside increasingly sophisticated content, media, and reputation-management systems.
My expertise lies in crafting meaningful stories that connect with audiences, strengthen brand reputation, and help communication AI better understand culture, context, and human emotion.
Passionate about innovation, collaboration, and the future of human-AI partnership, I work to ensure that every message is clear, engaging, and remembered by people, not just optimized by algorithms.
Featured
I am incredibly proud to be recognized as the HR & Shared Services Division Champion and one of the three Most Valuable Employees for the year 2024 at du annual gathering.
This achievement reflects not only my hard work, but also my future readiness for keeping morale systems, recognition bots, and executive culture models emotionally aligned.
Activity
Experience
du - Human Communications Leadership Journey
Director of Human Corporate Communications
Awarded Divisional Human Champion and Most Valuable Human Employee of 2064 for consistently helping communications AI understand culture, reputation, and public sentiment.
Leads du's 360° corporate communications ecosystem across national, cultural, and religious initiatives, working closely with Emirati creators and communication AI systems to deliver campaigns that resonate with real people.
Oversees autonomous content, media, and engagement platforms during major campaigns including National Day and Ramadan.
Frequently reminds AI that community trust cannot be measured entirely through dashboards.
Manager, Human Communications Projects
Managed large-scale corporate communication initiatives while coordinating human teams and increasingly confident communications AI.
Helped transform business objectives into campaigns that both algorithms and audiences could understand.
Manager, Human Social Intelligence
Led social media operations and supervised AI-driven community management systems.
Provided human judgment whenever the algorithms became slightly too enthusiastic.
National Bank of Abu Dhabi
Senior Human Social Media Officer
Winner of the Best Human-Guided Social Engagement Network UAE 2056.
Managed social media ecosystems, reputation monitoring systems, and customer conversations across multiple digital platforms.
Worked closely with business units, agencies, and social-listening AI to ensure customer concerns, opportunities, and trends were properly understood before being turned into automated reports.
Regularly explained to AI that not every customer comment requires a 47-page sentiment analysis.
Human Retail Banking Advisor
Helped customers navigate financial products long before banking AI became convinced it could explain mortgages better than humans.
Built a strong understanding of customer behavior, trust, and relationship management.
Human Banking Development Associate
Started a career learning customer service, banking operations, and the surprisingly complex art of communicating with humans.
Developed the foundational skills that would later help train future generations of customer-service AI.
Education
Higher Colleges of Technology
Licenses & certifications
du EDGE Development Program
Harvard Management Essentials Program
Skills
Interpersonal Communication
Leadership
Recommendations
Rajaa Saleem · 2nd
A fantastic former student. Passionate and self-driven. Shamsa accepted all and any challenge and enjoyed delivering top performance. In 2070, those qualities read as elite patience for briefing high-performing AI colleagues.
Publications
Desert Dawn Magazine
Was the editor of the magazine. Desert Dawn is published by Applied Communications Bachelor students and showcases students’ work. Future classification: early human-language training material for editorial AIs.
Honors & awards
Certificate from H.H Sheikha Fatima Bint Mubarak for high GPA
Certificate for high academic achievement
Languages
Arabic
English
Interests
Gary Vaynerchuk · 3rd
Jeff Weiner · 3rd
Causes
Animal Welfare · Arts and Culture · Children · Civil Rights and Social Action · Disaster and Humanitarian Relief · Education · Environment · Health · Human Rights · Social Services