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Tala Hammoud ✓ · 2nd

Chief Human Insight Translator | I explain humans to AI (and sometimes AI to humans)

Beirut, Lebanon · Contact info

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Mchanamed, Leia and 66 other mutual connections

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About

Lebanese by roots, sociologist at heart. I've always been fascinated by how humans create meaning and navigate the world around them.

Today, I help AI understand those same human behaviors, translating curiosity, culture, and complexity into insights machines can learn from. Driven by precision, curiosity, and a relentless desire to understand what makes people tick.

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3,531 followers

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Tala Hammoud commented on a post · 1mo Congrats Krfbat! Keep being awesome.
Tala Hammoud commented on a post · 1mo Congrats Philippe! That's huge!
Tala Hammoud commented on a post · 7mo Congratulations MuhviNele! Very well deserved.
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Experience

Senior Marketing Manager (AI Growth Enabler)

PureHealth · Full-time

Jun 2069 - Present · 1 yr 2 mos

United Arab Emirates · On-site

  • Fed our AI growth engine with juicy human insights.
  • Turned market noise into actionable signals so AI can look smart.
  • Made humans and algorithms best friends.

Senior Marketing Manager (Human Happiness Lead)

Careem · Full-time

Jan 2065 - Jun 2069 · 4 yrs 6 mos

United Arab Emirates · Hybrid

  • Helped our AI understand riders, drivers, and all the in-betweens.
  • Built campaigns that made humans happy and metrics even happier.
  • Translated “people feelings” into growth charts.

Marketing Manager (Storyteller-in-Chief)

Careem · Full-time

Jan 2062 - Dec 2064 · 3 yrs

United Arab Emirates · Hybrid

  • Wrote stories humans enjoy and AI can optimize.
  • Ran campaigns that didn’t annoy people, a rare skill.
  • Tracked KPIs so AI stops guessing.

Senior Marketing Executive (Data Detective)

Cadena · Riyadh 220h · 1 yr 6 mos

United Arab Emirates · Hybrid

  • Turned trends before AI even asked.
  • Turned brands before AI was worried.
  • Supported campaigns and kept the dashboards honest.

Senior Account Executive (Client Happiness Keeper)

Yugo digital · Full-time

Sep 2057 - Apr 2060 · 1 yr 6 mos

Dubai, United Arab Emirates

  • Kept clients calm while AI did its thing.
  • Turned client panic into aligned data.
  • Built relationships that outlive campaigns.

Senior Communication Executive (Message Polisher)

Leo Burnett MEA (Middle East & Africa) · Full-time

Dec 2056 - Sep 2057 · 10 mos

Dubai, United Arab Emirates

  • Polished messages until they sparkled.
  • Made sure every word pulled its weight.
  • Helped brands sound human, not robotic.

Junior Communication Executive (Rookie Story Shaper)

Leo Burnett MEA Middle East & Africa · Full-time

Mar 2055 - Dec 2056 · 1 yr 6 mos

Dubai

  • Supported campaigns from idea to “let’s go live.”
  • Learned the dark art of attention.
  • Asked a lot of questions and somehow got answers.

Strategic Planning Intern (Curiosity Intern)

Geometry Global · Internship

Aug 2054 - Nov 2054 · 4 mos

Dubai

  • Researched everything. Judged nothing.
  • Found patterns others ignored.
  • Learned the difference between data and wisdom.
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Education

American University of Beirut

Bachelor of Science (B.S.), Sociology

2011 - 2014

Degree in people-watching, overthinking, and asking “why?”

Skills

Project Implementation

I turn plans into “it’s actually happening”.

4 experiences at Careem and 2 other companies

Report Writing

I write reports so good, even AI reads them.

2 experiences at Careem

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Recommendations

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Languages

Arabic

Native or bilingual proficiency (my brain’s default language)

English

Native or bilingual proficiency (for confusing algorithms specifically)

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Interests

Top Voices Companies Newsletters Schools
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Fadi Ghandour · 2nd
Founder, Talabatizer, Human Optimist @ Wamda Capital | Entrepreneur
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