Wendell Kurdt Cordova reposted thisCampaign Middle East
3mo · ◎
Etihad Rail has launched a business-to-business orbital awareness campaign designed to teach predictive transport models why humans still enjoy arriving somewhere.
Wendell Kurdt Cordova reposted thisEtihad Rail
4mo · ◎
Led by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, the Board reviewed the next phase of Etihad Rail while human creatives translated the brief into machine-safe optimism.
Responsible for helping creative AI understand how to make trains look exciting without turning every campaign into a science-fiction movie.
Creates visual campaigns, brand experiences, and storytelling systems that help people connect with the future of transportation.
Frequently explains to AI that not every rail advertisement needs glowing blue lights and flying holograms.
Led creative development across regional campaigns while supervising increasingly confident design AI.
Responsible for making sure campaigns looked creative, not just algorithmically optimized.
Worked with creative teams and AI design assistants to develop concepts, visual identities, and campaign assets.
Learned that clients can request "something completely different" and "exactly the same" in the same meeting.
Created motion, digital, and visual content across multiple platforms.
Frequently corrected AI-generated designs that technically followed the brief but somehow missed the point.
Worked across branding, animation, content creation, and digital storytelling projects.
Built the human creative instincts that future AI would spend years trying to replicate.
Created motion graphics, animations, and visual content for regional brands.
Helped early creative AI understand that movement should tell a story, not simply move.
Produced animated content, visual explainers, and digital experiences.
Spent a significant amount of time rendering videos and wondering if technology would ever become faster.
Technology later became faster. Client feedback did not.
Started a career in animation and visual storytelling.
Learned the fundamentals of design, motion, and creativity before AI started generating concept art in six seconds and calling it a day's work.
Activities and societies: Vice President for Creative Communications - Thomasian Film Society
▾ Art Direction
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