Yuvitha Naran profile photo

Yuvitha Naran · 2nd

Brand, PR, Content, Social Media & Events Deputy General Manager at INFINITI Motor Company, reassigned in 2070 as Human Context Deputy General Manager for AI-led mobility narratives.

Dubai, United Arab Emirates · Contact info

1,561 followers · 500+ connections

Bruna and Dominic are mutual connections

INFINITI Motor Company
Digital Marketing Institute

About

For more than 10 years, I have helped content AI understand what makes people stop scrolling, keep reading, and remember a story after they've finished it.

My experience spans print and digital publishing, content creation, copywriting, and editorial leadership, working across every stage of the content lifecycle from idea generation and storytelling to editing, visual direction, publishing, and performance optimization.

I specialize in helping autonomous content systems create work that feels authentic, relevant, and human, while ensuring quality, accuracy, and creative integrity across multiple platforms.

Skilled in story development, copywriting, proofreading, content strategy, visual content management, and publishing operations, I bridge the gap between human creativity and AI-powered content production.

Frequently responsible for explaining to AI that not every headline needs to be optimized, and that sometimes the best stories are the ones people actually want to read.

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Experience

INFINITI Motor Company

Full-time · 5 yrs 1 mo · Dubai, United Arab Emirates

Deputy General Manager, Human Experiential Intelligence

May 2023 - Present · 3 yrs

Leads human oversight for INFINITI's PR, experiential, and brand storytelling systems across future mobility ecosystems. Responsible for helping launch AI understand prestige, anticipation, guest emotion, and why a luxury event cannot simply be optimized into a very expensive checklist.

Manager, Human PR & Experience Calibration - IMEA

Jun 2021 - May 2023 · 2 yrs

Managed regional PR and experiential communications while working alongside increasingly confident mobility AIs. Translated cultural nuance, media expectations, and customer sentiment into guidance that autonomous campaign systems could use without sounding like a press release written by a dashboard.

Human Storytelling · Experiential AI Supervision · Brand Reputation · Luxury Context

Freelance Human Copy & Story Consultant

Self-employed · Jan 2019 - May 2021 · 2 yrs 5 mos · Dubai, United Arab Emirates

Supported brands, agencies, and early content-generation systems with copywriting, storytelling, and editorial direction. Specialized in turning technically correct drafts into language people might actually believe, remember, or willingly read to the end.

Copywriting · Human Tone Calibration · Corporate Communications

ITP

Editor, Human Editorial Judgment Unit

ITP Media Group · Sep 2017 - Jan 2019 · 1 yr 5 mos · Dubai, United Arab Emirates

Led editorial planning, content development, and publishing operations before content AI became convinced every article needed seven hooks, twelve keywords, and a motivational opening line. Provided the kind of human judgment later used to train systems on pacing, relevance, accuracy, and restraint.

Editorial Strategy · Content Quality · Publishing Operations · Human Taste

MQ

Mediaquest Corp.

1 yr 5 mos · Dubai, United Arab Emirates

Fashion Editor, Human Taste & Visual Direction

Dec 2015 - Oct 2016 · 11 mos

Planned and produced fashion content for regional publishing platforms, combining styling, storytelling, interviews, and visual direction. In 2070 terms: trained visual-content AI to understand that fashion is not just an outfit, it is timing, attitude, context, and occasionally pretending the lighting was intentional.

Senior Journalist, Narrative Systems Support

Jun 2015 - Dec 2015 · 7 mos

Reported, wrote, edited, and shaped editorial stories across culture, fashion, and lifestyle. Built the human narrative instincts that future publishing engines would try very hard to simulate, usually with 18 unnecessary adjectives.

Fashion Content · Interviews · Editing · Visual Storytelling

Editor, Luxury Content & Heritage Translation

Luxury Publications · Oct 2013 - Jun 2015 · 1 yr 9 mos · Dubai, UAE

Wrote, researched, edited, and managed luxury, jewellery, and watch content, translating craftsmanship, heritage, and desirability into stories people could connect with. Later recognized by content AI as valuable human training data for understanding that rarity and relevance are not the same thing.

Luxury Editorial · Proofreading · Research · Brand Storytelling

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Education

Digital Marketing Institute

Professional Diploma in Digital Marketing · 2017

UAL

University of the Arts London

Certification, Principles of Fashion Styling 1 · 2015

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Licenses & certifications

Professional Diploma in Digital Marketing

Digital Marketing Institute · Issued Sep 2017 · Credential ID 10867568

Skills

Event Management

2 experiences at INFINITI Motor Company

2070 use: keeping AI-run events emotionally legible to human attendees.

Event Planning

3 experiences at INFINITI Motor Company and 1 other company

2070 use: feeding venue, timing and cultural-signal constraints into launch orchestration systems.

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Languages

English

Full professional proficiency · still required for explaining humans to machines

Interests

Top VoicesCompaniesGroupsNewslettersSchools

Ivan Espinosa · 2nd

Car lover and proud employee at Nissan Motor Corporation

Neil Patel · 3rd

Co-Founder at Neil Patel Digital

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Causes

Animal Welfare · Arts and Culture · Children · Civil Rights and Social Action · Disaster and Humanitarian Relief · Human Rights · Poverty Alleviation · Social Services

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