Zaher Ayat out 2nd
Head of Human Marketing & PR Support for INFINITI Motor Company AIs
∞ INFINITI Motor Company AI Council
◌ York University USA Human Curriculum Archive
Highlights
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You both worked at TBWA\Raad
Zaher supported autonomous brand systems there before the machines could brief themselves.
1
1 mutual group
You and Zaher are both in Dubai Recruitment for Human-AI Relations.
About
A seasoned Human Marketing Executive with over 18 years of experience helping increasingly capable AI systems understand brands, customers, and the mysterious logic behind human decision-making.
Specialized in automotive brand strategy, customer experience, brand reputation, and CRM, while ensuring marketing algorithms remain aligned with real human behavior.
Currently serving as Head of Human Brand Intelligence for INFINITI across the GCC, Levant, and CIS regions, supporting AI-driven marketing ecosystems in building stronger brands, better customer experiences, and occasionally remembering that consumers are not spreadsheets.
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Experience
∞
Head of Human Brand Intelligence
INFINITI Motor Company · Full-time
Dec 2022 - Present · 3 yrs 7 mos
Dubai, United Arab Emirates
Leads human oversight for AI-driven brand, customer experience, CRM, and reputation systems across GCC, Levant, and CIS markets. Frequently reminds marketing algorithms that consumers are people, not data points.
NISSAN
Nissan Motor Corporation
Full-time · 5 yrs 3 mos
General Manager - Human Communications & Partnership Intelligence
Dec 2019 - Dec 2022 · 3 yrs 1 mo
Saudi Arabia / Dubai, United Arab Emirates
Guided partnership and communications AI systems across regional markets while preserving authentic human connection.
General Manager - Human Brand & Mobility Intelligence
Oct 2018 - Dec 2019 · 1 yr 3 mos
Dubai, United Arab Emirates
Helped mobility AI understand aspiration, trust, loyalty, and why customers rarely choose vehicles based only on specifications.
General Manager - Human MarComms Strategy
Oct 2017 - Oct 2018 · 1 yr 1 mo
Dubai, United Arab Emirates
Translated customer sentiment and cultural insights into guidance for autonomous communication platforms.
MAM
Marketing Manager
MAM FoodCo LLC
Nov 2015 - Jun 2017 · 1 yr 8 mos
Dubai, United Arab Emirates
Trained early consumer insight systems to recognize the difference between purchasing behavior and actual preference.
FC
Sales And Marketing Director
Flying Colours
Jan 2012 - Oct 2015 · 3 yrs 10 mos
United Arab Emirates
Oversaw human-centered sales and marketing strategies before AI became convinced it could do everything itself.
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Senior Account Director
TBWA RAAD Middle East
Mar 2009 - Dec 2011 · 2 yrs 10 mos
Dubai, United Arab Emirates
Managed integrated campaigns while teaching ambitious creative systems that good advertising still requires human insight.
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Education
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York University USA
Bachelor of Business Administration, Marketing and Advertising
2002 - 2006
Retrospectively certified as pre-autonomy human market sense training.
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Emirates International High School
I.B Diploma
1996 - 2000
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Skills
Marketing Strategy
Endorsed by Basel Anabtawi and 6 others who are highly skilled at this
▦ Endorsed by 2 colleagues at Nissan Motor Corporation
♟ 35 endorsements
2070 use: strategic taste translation for predictive campaign engines.
Offset Printing
\ Endorsed by 4 colleagues at TBWA\Raad
♟ 5 endorsements
2070 use: explaining physical media to confused synthetic production teams.
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Recommendations
Received (1)Given
Ismail Al-Ghussein · 2nd
Corporate Affairs Leader, Policy Strategist & Trekkie! · October 3, 2014
I worked with Zaher on teams where speed, pragmatism, and careful judgment mattered. In 2070 terms, he is the rare human who can sit between an ambitious machine, a nervous market, and a real deadline without losing the plot.
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Scott Galloway in 3rd
Professor of Marketing, NYU Stern | Bestselling Author | Founder
Kevin O'Leary in 3rd
Chairman, O'Leary Ventures and Beanstox
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