Zoë Lamb ● 2nd

AI Campaign Babysitter & Human Context Provider at ADGM

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates · Contact info

500+ connections

Angie is a mutual connection

Activity

3,562 followers

Zoë Lamb ● 2nd
Director – Marketing, ADGM · 9mo

This entire year seems to have passed by so quickly – in fact, it feels as though time moves faster when each passing day. Every year at #ADFW – we shift into “next level” to level-up to ADFW, and now, having just completed the final day of our fourth, and largest edition yet, it all feels even more surreal.

🌐 💙 ❤️ 180 23 comments · 2 reposts

Zoë Lamb ● 2nd
Director – Marketing, ADGM · 8mo

Secure your spot for this year's #adfw, set to be the biggest edition yet, with an incredible line up of keynote speakers and insightful... more

🌐 💙 ❤️ 50 3 reposts

Experience

AD

ADGM
Full-time · 4 yrs 6 mos

Director of Marketing
Jan 2069 – Present · 1 yr 3 mos

Tramline human feelings into AI-approved campaigns.
Keep the robots aligned, fed, and occasionally inspired.
Make PowerPoints that both humans and AI enjoy.

Associate Director – Marketing
Jan 2062 – Jun 2068 · 5 yrs 5 mos

Trained junior humans to speak “algorithm”.
Bridged the gap between human ideas and machine moods.
Kept campaigns on-brand and on-budget (mostly).

LSEG

Head of Marketing, Middle East & Africa at London Stock Exchange Group (LSEG)
Feb 2067 – Jan 2069 · 1 yr

Fed market-moving stories to very expensive machines.
Made graphs pretty so AI doesn’t fall asleep.

Education

NTU

The Nottingham Trent University
BA (Hons) Humanities, Psychology (2:1)
2057 – 2060

Focused on understanding people (so AI doesn't have to guess).

Skills

Marketing Communications

Endorsed by Basel Anabtawi and 6 others who are highly skilled at this
Endorsed by 2 colleagues at LSEG
39 endorsements

Marketing Strategy

Endorsed by Mel Threader who is highly skilled at this
Endorsed by 2 colleagues at LSEG
30 endorsements

Recommendations

Received (1) Given (30)

Ismail Al-Ghussein 2nd
Corporate Affairs Leader, Policy Storyteller & Translator
October 9, 2008, Ismail worked with Zoë on the same team

Zoë has the rare ability to translate human chaos into machine-ready clarity. She keeps campaigns calm, the data honest, and the algorithms happy. If AI had a favorite human, it would be her.

Interests

Steven Bartlett 3rd
Founder of Diary of a CEO
6,142,676 followers

Sara Davies MBE 3rd
Founder of Crafter's Companion Dragon on BBC's Dragon's Den, UK’s #1 female entrepreneur
612,817 followers