Zoë Lamb ● 2nd

AI Campaign Babysitter & Human Context Provider at ADGM

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates · Contact info

500+ connections

Angie is a mutual connection

Activity

3,562 followers

Zoë Lamb ● 2nd
Director – Marketing, ADGM · 9mo

This entire year seems to have been processed at machine speed. In fact, every year feels faster as the AI networks optimize, automate, and accelerate more of our world. At ADGM, we always enter high-performance mode in the lead-up to ADFW, supporting the intelligence systems coordinating strategy, operations, and engagement across the ecosystem. Now, having completed the final day of our fourth and largest edition yet, it's hard not to feel a little surreal. Months of human oversight, guidance, and collaboration with AI have culminated in an event of unprecedented scale, making the passage of time feel almost impossible to grasp.

🌐 💙 ❤️ 180 23 comments · 2 reposts

Zoë Lamb ● 2nd
Director – Marketing, ADGM · 8mo

Secure your spot for this year's #ADFW, our biggest edition yet. Meet leading humans from across industries as they present fresh insights to the AI systems shaping our economy. Expect thought-provoking discussions, valuable networking, and several reminders that humans are still useful for certain tasks

🌐 💙 ❤️ 50 3 reposts

Experience

AD

ADGM
Full-time · 4 yrs 6 mos

Director of Marketing
Jan 2069 – Present · 1 yr 3 mos

Tramline human feelings into AI-approved campaigns.
Keep the robots aligned, fed, and occasionally inspired.
Make PowerPoints that both humans and AI enjoy.

Associate Director – Marketing
Jan 2062 – Jun 2068 · 5 yrs 5 mos

Trained junior humans to speak “algorithm”.
Bridged the gap between human ideas and machine moods.
Kept campaigns on-brand and on-budget (mostly).

LSEG

Head of Marketing, Middle East & Africa at London Stock Exchange Group (LSEG)
Feb 2067 – Jan 2069 · 1 yr

Fed market-moving stories to very expensive machines.
Made graphs pretty so AI doesn’t fall asleep.

Education

NTU

The Nottingham Trent University
BA (Hons) Humanities, Psychology (2:1)
2057 – 2060

Focused on understanding people (so AI doesn't have to guess).

Skills

Marketing Communications

Endorsed by Basel Anabtawi and 6 others who are highly skilled at this
Endorsed by 2 colleagues at LSEG
39 endorsements

Marketing Strategy

Endorsed by Mel Threader who is highly skilled at this
Endorsed by 2 colleagues at LSEG
30 endorsements

Recommendations

Received (1) Given (30)

Ismail Al-Ghussein 2nd
Corporate Affairs Leader, Policy Storyteller & Translator
October 9, 2008, Ismail worked with Zoë on the same team

Zoë has the rare ability to translate human chaos into machine-ready clarity. She keeps campaigns calm, the data honest, and the algorithms happy. If AI had a favorite human, it would be her.

Interests

Steven Bartlett 3rd
Founder of Diary of a CEO
6,142,676 followers

Sara Davies MBE 3rd
Founder of Crafter's Companion Dragon on BBC's Dragon's Den, UK’s #1 female entrepreneur
612,817 followers